Piero Garbellotto, CEO of Garbellotto S.p.A., stood before 700 guests at the company’s historic Sacile facility to celebrate a remarkable milestone: 250 years of uninterrupted craftsmanship in barrel-making. As one of the global leaders in the production of large barrels and barriques, the company reaffirmed a strong commitment to both tradition and forward-thinking innovation.

Founded in 1775, the group has been family-owned and operated for eight generations, a rarity in the world of Italian industry. “When a family business has the determination to keep going, nothing can stop it”, said the CEO from the stage, surrounded by a crowd of winemakers, political figures, and long-time partners. Among the guests were Italian government ministers and the governors of Veneto and Friuli Venezia Giulia, underlining the importance of Garbellotto to the regional economy and national pride.

The company’s newest facility is dubbed the “Artisan Intelligence” plant, a nod to the seamless blend of manual expertise and advanced robotics. While preserving core artisanal techniques (such as fire-bending and wood toasting) the group has introduced automation to relieve coopers of the heaviest and riskiest tasks. A standout innovation is the “Oak Eye,” a system powered by AI and cameras that enhances wood quality assessment. “Italian craftsmanship must be preserved, but technology helps us improve precision and safety”, Piero Garbellotto explained.

Despite a general slowdown in exports (Veneto saw a 1.2% decline in Q1 2025), the company remains optimistic. “Things are not as negative as expected”, noted the manager, highlighting steady national growth and the potential of upcoming international wine fairs, such as the one in Chicago organized by ICE and Veronafiere.

Growth remains a central focus. Following successful expansions across Europe, the company is preparing to open a commercial and technical hub in South America. “It’s a period of growth for us – Piero Garbellotto shared – We had a fortunate five years, and now we’re ready for more”.

Perhaps the most ambitious move on the horizon is a potential acquisition in France, a market known for its mastery of small barrels. “On large barrels, they need us Italians – he said confidently – Out of the 12 companies in the world capable of producing large barrels, we hold 45% of the market. Industrial integration there would make perfect sense”.

Despite global ambitions, Piero Garbellotto is unwavering in his commitment to Italian production. “Setting up a factory abroad would go against everything we stand for. Labor costs are only about 10% of the final product price. As long as I live, we will continue producing here”.

With a turnover of €25 million and ambitions to reach €35 million, the company exemplifies how a centuries-old craft can remain relevant – and lead – on the global stage through innovation, integrity, and Italian excellence.